So this is your first time hiring a web design company?
For starters, this is a very wise decision with the potential to revolutionize your business. Setting up your business to look professional and legit online is an essential part of growth and success. A web design company can make the entire process enjoyable and easier.
But even so, the process can be overwhelming if you don’t know what to expect. There are thousands of web design companies today each operating differently. Understanding how to get along smoothly with your designer is necessary if you’re to find success.
Here’s a generalized view of what to expect when working with a web design company.
Goals, research and planning -Having precise goals is crucial in the web design process. Before hiring a company, ensure that you fully understand what should be included in your website. If you’re like most business owners, the ultimate goal for developing a website is to boost your brand and get more profitable.
Ask yourself how the web design company helps you develop a website that achieves those goal. For instance, if you’re running an e-commerce website to market your products, decide whether the website only helps to support the sales process or even close sales.
Research and planning also entails editing, organizing and developing content. A good web design company understands the importance of having a research phase to improve and review your website’s messaging and content.
Sitemaps -Once your web designer has gathered all the necessary information regarding your goals, content, message and brand, they need to create a sitemap for your website. This is essentially a roadmap showing how content will be organized on your website. It should give you a visual representation of the organization and design of your finished website. A website with logically organized content and clear navigation makes it easy for users to find what they are looking for and explore.
Design -This is probably the most exciting part of your website designing process. Actually, it’s the main reason you’re hiring a company.
Once you’re satisfied with the sitemaps, your designer will talk to you about design options based on your preferred brand identity. For example, if you want to launch a new e-commerce business in the kids clothing space, they may share a few popular websites in that niche. But if you already have an existing brand identity, you may discuss how to change the layout and retain the same color palette.
Development - Most web design companies choose WordPress as their preferred content management system (CMS) as it is easy to use and also search engine friendly. The development phase is also when design companies assess the functionality and design of various operating system and browsers.
Training and maintenance- After the website has been launched, you should make plans with the web design company for how the site will be maintained. Ideally, the company will give you a run down of any aspects that you may not be familiar with.
Alternatively, they can offer a separate package for maintenance (SEO monthly packages) if you’re still not comfortable doing it or don’t have time.
Have you hired a web design firm before? What were your expectations and did you enjoy the experience?